March 12, 2022: Nykaa has opened up its 100th store in India, ‘Nykaa On Trend’ at HSR, Bangalore. Nykaa began its retail journey in India in 2014 with a small outlet at the T3 terminal of Delhi airport. Over time its popularity increased and so did its footprint. Today, it has stores in Tier I, Tier II and Tier III cities. Nykaa offers personalised consultation by its trained beauty advisors who keep in mind the brand’s signature ‘Art of Retailing’, making it a preferred choice for consumers.
Nykaa has two formats of beauty outlets – ‘Nykaa Luxe’ and ‘Nykaa On Trend’, both focus on the company’s vision of digitization in business processes and for a seamless customer experience. Nykaa stores have more than 100 renowned brands like Mac, Estee Lauder, Bobbi Brown, Clinique and others. Besides these, it has own brands like Nykaa Cosmetics, Kay Beauty, Nykaa Naturals and others.