The multi-brand beauty retailer Nykaa launched U.S. based cosmetics brand Too Faced in India, as an exclusive with the omnichannel chain. A selection of Too Faced products launched offline at Nykaa’s premium brand ‘Luxe’ stores, where the cosmetic brand meets other beauty lines including Hermès Paris, Farsali, and Huda Beauty. Products are also available on Nykaa’s e-commerce store, which ships pan-India. A collection of Too Faced’s best-known products including its ‘Better Than Sex’ mascara and ‘Born This Way’ palette are presently available following the launch.