Myntra adds Huda Beauty to its range of global brands

16 Jan 2024

Myntra has added Huda Beauty to its list of global brands showcasing its beauty range along with skincare products from Huda’s Wishful line and fragrances from Mona Kattan’s brand KayaliI. The brand has a vast range of products including, lipstick, eyeshadow palette, mascara, pressed powder and concealer.

The launch of Huda Beauty products includes many marketing campaigns, including a CGI film that has life-size Huda Beauty products flying in the sky that were shown on the Myntra app. It also has an outdoor 3D hoarding in Mumbai as well as more than 100 influencers flaunting the looks created with Huda products.

Huda Kattan, founder of Huda Beauty, is excited about being associated with Myntra as India is a huge market for premium beauty shoppers and the brand will surely benefit from it. Sharon Pais, Chief Business Officer, Myntra added that the e-commerce platform is always on the lookout for new global brands to increase their product repertoire. With Myntra’s cutting edge tech, vast reach, and a good understanding of the latest needs and trends, Huda Beauty will surely benefit and fulfill its aim of getting India’s premium shopper base.