Beauty brand MyGlamm recently unveiled Treat Love Care Foundation, their first product range co-created with the inputs and insights from their users. As per Darpan Sanghvi, Founder and CEO MyGlamm, co-creation will be the future for MyGlamm and he anticipates that in the next 12 months, 50% of their products would be co-created, with consumers playing a crucial part in the product development. He further added that the brand is leading towards a change in the way beauty products are developed and retailed to the consumers.