LoveChild By Masaba had the biggest beauty live commerce launch with 40,000 viewers on Myntra ‘s M-Live. Held on 22nd February, the event marked the launch of the brand’s make-up category.

At the launch, the vivacious Masaba shared her connection with Lovechild, the latest products from the brand, and the joy of self-love and grand Indian weddings with her fans. Masaba also spoke about the design of the packaging and how it captures the energy of celebration.

The event showcased her latest products for all Indian skin tones that included, Highlighted Nakhre – Chandni and Sitara along with six vibrant categories in blush including, Bubblegum Baraat, Lal Lal Land, Cinnamon Choli, Peach Puchka, Shocking Sharbat, and Brown Kudi.

Masaba also opened up about her experience on dealing with skincare issues while growing up and her fascination for ingredients like Shea butter, hyaluronic acid, and niacinamide along with her admiration for ethical products. Hence, all the LoveChild products are PETA certified and free from sulfate and paraben.