Lotus Organics+ recently launched Holi Campaign 2021 in partnership with NGO Antarkranti that teaches prisoners to create natural products under its Skilling and Livelihood Generation Program. This campaign is a high impact social media campaign that brings forth the ‘Holi Spring Ritu-al Box’ offering organic skincare products from the brand and handmade natural gulal created by released prisoners. They have used edible flowers, ingredients and food colours which have been tested to be skin safe. To spread awareness, the campaign will also run on the Lotus Organics+ website and Earth Inspired.in and Antarkranti’s social media platforms.