Lotus Herbals, India’s leading natural beauty care company and principal sponsor of the Mumbai Indians team for the First Edition of the Women’s Premier League, has unveiled a digital video campaign focusing on sun protection. The campaign features Mumbai Indian women cricketers Harmanpreet Kaur, Yastika Bhatia, and Natalie Sciver and will run across social media and OTT platforms. The Digital Video Campaign highlights the attributes of India’s first sport sunblock, Lotus Herbals Safe Sun Sports Daily-Defence UV Block Sunscreen SPF 50+. The campaign focuses on India’s first sports sunscreen, which is specifically designed to provide ultimate sun protection under extreme conditions. This innovative sport sunblock is non-toxic and has preservative-free formulation that delivers protection from UVA/UVB rays.
In this video campaign the brand addresses the fear factor that women experience when stepping out in the harsh sun. Further, the women cricketers can be seen discussing their dilemma of playing in the harsh sun and being tempted to delay their practice session until the evening. The Captain Harmanpreet Kaur, emphasizes that the Safe Sun Sports Sunscreen SPF 50 is the perfect solution to beat sun-induced skin damage and assures them that it is sweat-resistant. The campaign gives a strong message that women can step out without worrying about the woes of sun-related skin damage with a great sunscreen.
On this occasion, Nitin Passi, Chairman and Managing Director of Lotus Herbals, said that the brand is proud to be the principal sponsor of the Mumbai Indians WPL team and supports the talented women cricketers who are breaking boundaries in sports.