Lotus Herbals has added to the men skincare range with target-based products It has been introduced in the Promen range of products The brand also plans to foray into personalized beauty using technology.

According to Nitin Passi, Chairman and Managing Director of Lotus Herbals, today Indian men do not want chemical-based products and instead opt for natural or herbal products. Also, they have specific skin concerns due to the hot and humid climate in the country, resulting in high demand for moisturisers, sunscreens, and face washes. Thus, some of the brand’s best-selling products are from the Promen range including, salon professional kit and energising face and beard wash as they aim at offering targeted solutions for daily grooming issues.

Lotus Herbals has been working on this format of product development owing to its continuous research on finding out the needs of the consumers. Their strategy focuses on current trends and efficacy of products.