L’Oréal along with the social media group Meta (formerly known as Facebook) and French business school HEC Paris has created a startup scheme that is dedicated to creativity in the Metaverse. The program would support a minimum of five startups that specialise in Augmented Reality (AR), Virtual Reality (VR) and other topics that are related to the Metaverse and Web3. The programme is expected to run from January to June 2023. The programme would accept applications till November 20th, 2022. The startups that would be accepted for the programme would be selected by an expert jury that would include Meta, L’Oréal and HEC members, entrepreneurs and investors.
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