Men will now enjoy beard and grooming services in Lakmé Salons courtesy an exclusive partnership with the Bombay Shaving Company who are creating experience centres at over 200 Lakmé Salons, offering an all-new menu for men. This partnership will also entail training of salon staff and creating salon-specific ranges thereby building new revenue streams for the salon chain. Male customers on the other hand will experience a range of signature beard grooming and spa services, using ingredients like charcoal, coffee, turmeric and neem. According to Pushkraj Shenai, CEO Lakmé Lever, the partnership has fast-tracked their expansion into the men’s grooming space. “We have found an agile, premium and trustworthy partner in the brand, and are super excited about beautifying the future together.” Shantanu Deshpande, CEO and Founder Bombay Shaving Company said “We are extremely proud, humbled and privileged to be on this journey with Lakmé Salon”.