Lakme Salon launched its network-wide sustainability initiative under the campaign “Happy New You”. One of the largest chains with 460+ salons across 154+ cities, Lakme Salon aims to reduce its carbon footprint and build a sustainable business model through this initiative, while inspiring their 1 million+ customers to adopt environment friendly practices. On 13th December they launched the second phase of their campaign in which 460+ salons took multiple actions to go green. These initiatives included; reducing paper consumption, water segregation, reducing energy consumption, switching to biodegradable consumables etc.
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