Good news for all Indian Kardashian fans! Kylie Cosmetics will finally be launching in India. The brand, owned by 26-year old business mogul and model Kylie Jenner, will be featured at 28 Sephora stores across the country, as well as in their online stores.
Kylie’s makeup brand first achieved massive worldwide acclaim for their Matte Lip Kits. The new launch collection here in India will feature these kits, as well as other products such as their Velvet Lip Kits, Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer, and Tinted Butter Balm. All Kylie products are touted as clean, vegan, and sustainable, a guilt-free purchase for all makeup aficionados.
In the US, Kylie Cosmetics has been a collaboration with Coty, a massive beauty powerhouse which also owns other beauty brands such as Sally Hansen and Rimmel. In India, Kylie Cosmetics is launching in collaboration with local brand House of Beauty. The Shark Tank-featured brand has signed a deal with Coty to boost their presence in India, especially in the prestige brands space.
Kylie Cosmetics, together with her boyfriend Timothee Chalamet, has occupied the news lately due to her pregnancy speculations. While those are not likely to be true, Kylie Cosmetics will definitely be expanding, with new skincare, fragrance, and baby product lines already launched or launching soon.
