Gen Z is a well informed about skincare and spends a lot of time and money to take care of their skin, unlike the Gen X and geriatric millennials (those born in the early 80s) who were more into make-up. For instance, Gen Z not only know how to double cleanse the skin but also the difference between alpha arbutin and niacinamide. WGSN, a New York-based trend forecaster and Cosmoprof Bologna in a 2019 white paper showed that Gen Z is a self-educated generation thanks to online tutorials. They research real-life reviews on Beautypedia or SkincareAddiction before buying a product. Many of these young ‘skinfluencers’ offer their informative opinions and are being picked up by established beauty brands for reviewing their products.

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