Celebrity Janhvi Kapoor features in an ad campaign for Nykaa Naturals Hair. The product uses six power-packed formulations using traditional hair care solutions. The Nykaa Naturals Hair Care range uses ingredients like Apple Cider Vinegar, Amla, Curry leaves, Ginger, Fenugreek, Onion, Fermented Rice Water, Shikakai, and Charcoal, amongst others.
The formulations are based on the needs of Indian hair based on the climatic conditions, humidity, pollution levels, dust, and grime.
According to Vishal Gupta, Executive Vice President, Nykaa’s Consumer Beauty brands, since Indian hair is very varied due to the different demographic conditions, there cannot be no one product fit-for-all solution. Hence, Nykaa Naturals has come up with different blends for different hair types. Janhvi was the best person to showcase the products as she has beautiful hair and has a firm connection with homegrown ingredients.
The variants of the new haircare range include, Nykaa Naturals Apple Cider Vinegar & Ginger Anti-Dandruff range, Onion & Fenugreek Hair Growth range, Amla & Curry Leaves Anti-Hairfall range, Reetha & Shikakai range for Dull & Brittle Hair, Fermented Rice Water & Bamboo range for Frizzy Hair, and Charcoal & Bamboo Deep Detox & Cleanse range.