Innisfree bestseller products are now available online on Ajio and Ajio Luxe. Consumers can buy all the products on this e-retail platform. This will add to the immersive buying experience of customers across multiple platforms.

Innisfree India aims to diversify its product range and get more collaborations, customers and a wider retail presence in the Indian e-commerce market.

According to Doyoul Lee, MD of Innisfree India, and GM of AmorePacific India, the brand will see a great value addition expanding into newer markets and reaching out to consumers who like K-beauty through this venture.