L’Oréal USA, the largest subsidiary of the world’s leading beauty company, announces the launch of Hair.com, the ultimate consumer destination for shopping professional hair products. “Our research shows that consumers want more choices and ease of access to professional-level products. Hair.com is bridging that gap with a new, direct-to-consumer ecommerce platform, as a solution between salon visits, and offering consumers unbeatable access to authentic professional hair products from brands they trust.” said Han Wen, Chief Digital Officer at Professional Products Division, L’Oréal USA. Hair.com works with a national roster of stylists and hair professionals to review each product sold on the website and offer recommendations based on cut and texture, as well as share insights on the newest trends in colour, care and style.
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