29 Aug 2023
With a boom in the skincare industry, and the rise in celebrity-owned beauty brands, Indian dermatologists are launching skincare products in India to fill the gaps found in mass-market products.
According to Mumbai’s Dr. Aakriti Mehra, a consultant with consumer skincare brands and Founder of Derma Decode, many skincare brands are coming up in the country because there are gaps in the skincare routines offered by well-known retail brands. As a skincare consultant, she had to prescribe a two-step routine where one product could have done the work. Hence, she launched her own brand called Derma Decode in 2023. Her products reduce the number of steps in the skincare routine. For instance, her sunscreen has an easy reapplication process and she also has a beginner’s retinol that helps people who struggle to use it the correct way.
Similarly, Dr. Chytra Anand founded SkinQ. She is also the senior cosmetic dermatologist and chief formulator at SkinQ. Her reason for launching a skincare brand was that the ratio of people to dermatologists in India is very low, and many people do not have access to a good dermatologist. Besides, most of the popular brands have products that suit Caucasian skin. SkinQ offers 14 products for skin and body care all of which offer manifold benefits even while using only one product. She faced many challenges while launching the brand, including price sensitivity and building trust. Getting copyrights and patents in India is another challenge that many face.
Among the skincare brands launched Indian dermatolgists are SkinbyDrG by Dr. Geetika Mittal Gupta and SolSkin by Dr Rashmi Shetty.
