February 13, 2022:Experts from beauty and hair businesses in the region of Cardiff and the Vale of Glamorganin Wales, UK, have stepped up to fight violence against women. Salons, beauty technicians and barbers will unite to beat the grave issues like sexual violence and domestic abuse. Around 650 businesses will be provided with information and resources that will equip them to raise awareness amongst their clientele. Welsh Women’s Aid ‘Ask Me Ambassador’ scheme, FOR Cardiff’s ‘Safe Places’ scheme and free Welsh Government training online are some of encouraging schemes allotted to employees of the industry.

Hair and Beauty experts from the region have been asked to join the initiative. Moreover, bus tickets for the firms in this area will print a helpline campaign ‘Live Fear Free’ from February 7 to mid March this year.