The Good Glamm Group, the content-to-commerce D2C beauty company has been named India’s 35th unicorn of 2021, having raised $150 million. Good Glamm Group founder and CEO, Darpan Sanghvi said that the unicorn status is for the entire beauty segment but the main aim is to get a public listing, which would take about 2-3 years.

This latest funding amount will be used in product development, technology research, data science and increasing offline growth. This fund will also help in expansion of the content creation capabilities and the digital expansion of Plixxo, POPxo, ScoopWhoop and BabyChakra. The brand aims to make more investments in personal care and beauty brands.