Godrej Professional has launched a new ad campaign – #Coloursareforall. With this initiative, it is trying to spread the message that one can have a hair colour without worrying about the skin, colour, gender, and race.
For this campaign, it brought together some people who have faced societal pressures about their skin and colour. It features leading actresses from Bollywood including, Tara Sutaria, Malavika Mohanan, Huma Qureshi, and Amala Paul. It also has Nitasha Biswas, a transgender model and TedX speaker along with models Archana Akil Kumar and Zander Lama. Social media influencer, Aayushi Badheka is also a part of this unique campaign. All these people faced criticism about their regional heritage, skin colour, body weight, and sexual orientation.
Through this campaign, Godrej Professional is also launching the ‘Dimension Ombreyage’ collection that is symbol of self-expression and inclusivity. This hair colour range includes different tones and styles to create a distinct look for every occassion and mood. The range will have four new looks doned by Malavika Mohanan, Huma Qureshi, Amala Paul, and Tara Sutaria.