Fixderma’s Nigrifix, a cream, which makes up for 60% of its sales, treats a common skin pigmentation problem, acanthosis nigricans, that very few know about. This skin problem leads to a dark discolouration of the skin in the creases and the folds, especially armpits, neck, and elbows. It is one of the outcomes of polycystic ovarian disease (PCOD), obesity and it could also be genetic.
It has been Fixderma’s top selling product better than the hugely popular vitamin C serums, sunscreens, and acne treatments products. The reason is that the acanthosis nigricans is a problem that many people go through. Now, the brand is in the process of getting a patent for it.
Presently, Fixderma’s latest product Foobetik, a foot cream made especially for diabetics is, scaling the popularity charts. As per the Founder and CEO of Fixderma, Shaily Mehrotra, diabetes can cause extreme skin dryness in the foot, that is why diabetics suffer from cracked heels and dry skin. This cream works well. It mositurises the skin and also maintains the temperature as diabetic people usually have warmer feet. It also decreases the tingling sensation that diabetics go through. A lot of people, other than diabetics also suffer from this tingling sensation, hence, the product has found its place with a larger audience too.