FC Barcelona and Shiseido Men have launched the “Start Now, Stay Vibrant” campaign to emphasize the significance of men’s skincare. The campaign reassures men all across the world that they can tackle any problem with positivity and confidence, due to their healthy and vibrant skin. SHISEIDO MEN collaborated with Partnership Ambassador Sergi Roberto to make a series of special films to commemorate his 30th birthday on February 7th. In the films, Sergi opens up about what he’s learned from FC Barcelona’s great captain, highlighting the significance of skincare for public-facing professional players.