February 25, 2022: Conscious Chemist is increasing its skincare production after Lotus Herbal acquired a 25% share in the brand. It aims to launch 25 to 30 SKUs in 2022. This shift in product expansion will be in alignment with the change in the mindset of people post the COVID-19 pandemic. The lockdown nudged people to delve into self care and medically-backed products prominently. The brand wants to make its products more consumer-centric.
This expansion is the beginning of the company’s expansion plans. In the long term, the brand wants to grow into new segments and develop ingestible beauty products. They will focus on reaching out to global markets like Europe and US in the near future.