Colorbar’s sister brand Co-Earth produces clean beauty products. In fact, Co-Earth was founded on the philosophy that one needs to work in conjunction with nature. All its products are vegan, cruelty-free as well as SLS, parabens, and sulphate-free.
The product range is varied and has a fine blend of Ayurvedic and ingredient-forward formulations. The brand uses ingredients like Ubtan, bhringamla and almond to vitamin C, retinol and tea tree in their under eye cream, face wash, body butter, and body scrubs. Every ingredient is associated with an animal and some of the proceeds of buying that product with the specific ingredient goes towards taking care of that particular animal.
Co-Earth also gives back to nature as a major part of its sales to conservation and rescue efforts of endangered animals. It works with Wildlife Trust of India and the Wildlife SOS for this endeavour.
According to the founder of Co-Earth and Colorbar, Samir Kumaar Modi, the brand’s vision is to build products that are in harmony with nature. Thus, all their company products admire animals and nature. This is the reason that the brand has partnered with many wildlife organisations in the endeavour to help save endangered species.