Colorbar Cosmetics is expanding its retail presence in Maharashtra with the aim of opening 100 more stores in the Western region, out of which 78 will be in Maharashtra. At present, it has 200 retail outlets in India. In 2023, it plans to reach 20 cities in India, including, Mumbai, Pune, Nashik, Amravati, Nagpur, and Kolhapur.

According to Samir Kumaar Modi, Founder and Managing Director, Colorbar Cosmetics, Maharashtra has always been a strong market for the brand and now it plans to cement its position in the beauty world with the philosophy of ‘Made for Magic’. It also plans to empower people in India through a BA programme. It is part of the ‘Dare to Dream’ belief, offering new incentives to help people attain financial independence.

Colorbar Cosmetics aims to boost economic empowerment and equality. It has many initiatives to support this dream. The BA programme is one such move and so is Project Lagan, where it gives its Beauty Associates Rs 50,000 after completing 5 years with them.