CHOSEN, a premium cosmeceuticals brand, has launched a new detangler serum for messy hair called Child’s Play. Formulated with high and natural content, the new serum is compliant as per EU’s stringent standards for silicone in haircare products.

The serum has the same frizz control and stability as seen in vegetable oils, without the added stickiness and comedogenicity. This also makes it perfect for people with long hair and back acne issues. The product is unisex, fragrance-free and preservative-free. It can be combined with hair growth serums and used on coloured hair too.

According to Punitha Vijayakrishnan, Head of Marketing and Operations, CHOSEN, the new serum has been made taking into account Indian hair texture and the tropical weather. It uses minimal synthetic components, making it an eco-friendly product.

Child’s Play can be bought from the company website and in retail outlets too.