March 2, 2022: Brillare launched its Zero Dilution Promise initiative which promises 100% natural nutrition for consumers’ hair, skin and body without any chemicals, added water & preservatives. Brillare intends to achieve these effects while ensuring the safety of the consumer’s hair, skin, and body. According to the brand, diluted hair/skincare products cause more harm than benefit. Only an all-natural, zero-dilution product can provide the finest nutrition for one’s hair/skin, the brand further opined. Brillare currently has a product portfolio of 38 products, out of which 24 products like Real Face Washes, Oil Shots, Power Drops are already available in the Zero Dilution formula. According to the brand, the rest of the products will be modified by 2023.
P.C. Brillare
