Bringing the community of content creators in the beauty space to the forefront in India, L’Oréal Paris collaborates with YouTube for the very first edition of YouTube NextUp for Beauty Creators. This association, the first of its kind is aimed at supporting the rise of beauty content creators on the platform. L’Oréal Paris India, General Manager Pau Gruart, said, “YouTube has built a global ecosystem of creators, who are gaining popularity and influencing the masses with every passing day. L’Oréal Paris, a brand synonymous with ‘You’re worth it’ wants to be at the forefront of nurturing talent in the beauty creators’ space.”