The Dubai World Trade Centre will play host to Beautyworld Middle East 2022, the largest trade show in the area for cosmetics. They are pleased to report that more than 90% of the exhibitor floor spaces are fully reserved, and that all of the participating nations are experiencing significant increase as compared to last year’s event. Exhibits from about 60 countries are expected. Additionally, it will have 25 country pavilions, including the reappearance of Singapore, China, Taiwan, Morocco, and Tunisia. According to Flyn Roberts, show director at Beautyworld, the show is experiencing phenomenal development. The ‘Beauty Tech’ segment, a special area for new business potential for game-changing technology players, will be back this year. This year’s conference speaker line-up features a global gathering of industry innovators. Additionally, the three-day ‘Next in Beauty’ conference will boost company performance and allow firms to engage with consumers more effectively.