Sugar Cosmetics has signed Tapsee Pannu for its new campaign – #BoldAndFree. According to Co-Founder and CEO Vineeta Singh, #BoldAndFree is a six-month powerful campaign that will be boosted on television, OOH (Out-of-home) and social media. The campaign coincides with the brand’s philosophy of empowering women to go beyond society approvals. With more than 600 influencers as a part of the campaign, Singh shared that Tapsee represents the brand’s consumer who is unstoppable and clear. Elaborating on the theme of the campaign, Vineeta said that as a brand, they believe that make-up makes one feel bold, helps make bigger bets and hence makes one feel a lot freer.