Twenty-six certified B Corp beauty companies have formed a coalition to enhance the beauty industry’s sustainability standards. The mission is to facilitate company collaboration and exchange, identify and share best practices. The coalition wants to implement improvement actions and publish the results. They also aim to make it easier for beauty customers to navigate the category and influence the beauty industry to trigger broader changes that will improve the industry’s social and environmental footprint.The Body Shop, Davines Group and Aromatherapy Associates are among these B Corp certified firms involved.