Aminu, the India-based skin care brand plans to focus on United Arab Emirates and Saudi Arabia in its Middle-East expansion. Aminu was established back in 2019 and launched its first product in March, 2021. The company is working hard towards an overseas expansion and the looks forward to competing with US and Europe base brands are twice as expensive as Aminu products. The company makes use of the omnichannel approach, making use of multiple retail experiences like offline stores, app based options, online stores, websites, etc. Aminu will go on to the SEA region after the Middle-East. Aminu also strives to increase its geographical reach in India so as to reach its revenue goal of USD1m in this year.