TV actress Palak Tiwari was officially announced as Kesh King’s brand ambassador on the company’s social media. More recently, she starred in commercials for the brand’s anti-hairfall shampoo, accompanied by actress Shilpa Shetty. The Ayurveda-based brand hopes to appeal to both older and younger audiences through the combination of both actresses, reaching their core demographics. The Kisi Ka Bhai Kisi Ki Jaan star has previously collaborated with Belgian Waffle and Orion India.