As the conversation around sunscreen efficacy intensifies in India, leading skincare brands — including Lakmé, The Minimalist, The Derma Co, and Aqualogica — have found themselves at the center of a wider debate on SPF transparency and testing accuracy.
Amid the scrutiny, Lakmé has taken a proactive stance with an awareness initiative that underscores the importance of aligning with India’s updated national standards for sunscreen testing. These new guidelines call for SPF ratings to be determined through in-vivo testing — measured directly on human skin — instead of relying solely on in-vitro laboratory methods.
Partnering with independent journalist Faye D’Souza’s Beatroot News, the brand aims to educate consumers on how to interpret sunscreen labels and make more informed skincare choices. By spotlighting the importance of scientifically validated SPF claims, Lakmé hopes to strengthen consumer trust and encourage higher accountability across the beauty industry.
As SPF awareness grows and consumers demand greater clarity, this moment marks a turning point for India’s beauty sector — one where integrity, transparency, and education take centre stage alongside innovation.
