KT Kids, a personal care brand, in collaboration with Peppa Pig, a popular British animated series owned by Hasbro, will release a range of products featuring the lead character in the children’s haircare and skincare category. This limited edition collection includes shampoos, conditioners, body washes, lotions, and everyday hygiene products that have been clinically tested and are oriented towards children. The new range was formulated to be tear-free, gentle, and good for frequent use. Packaged in colorful Peppa Pig themes, the products will appeal to children ages 2 year and above, encouraging a daily grooming routine where they learn the importance of self-care and hygiene.
Products will be stocked across pharmacies, modern retail outlets, and e-commerce platforms, in addition to the brand’s direct-to-consumer website.
Actress Kareena Kapoor Khan, the face of the KT Kids campaign, has been promoting the amazing kid-friendly products that prioritize health and well-being to Indian families.
Stressing the value of this collaboration, Dhruv Sayani, Founder, KT Kids, said, “At KT Kids, this is a historic moment as Peppa Pig isn’t just a character; it is one of the most powerful children’s franchises in the world and a true cultural force for young families.”
He pointed out that as the brand is beloved with children so it naturally becomes part of their lives and that’s exactly where personal care belongs. He added, “With Kareena Kapoor Khan’s deep credibility among modern parents and Hasbro’s global leadership, we see this as a category-disrupting moment.”
Underscoring the bright future this partnership has, he noted, “Add to that Peppa Pig’s robust 2026 content slate is underway, and the timing couldn’t be bigger. This partnership gives us the opportunity to integrate entertainment, trust, and science on a scale, creating not just products, but a complete kids’ care ecosystem. This is not a launch; this is the beginning of a new growth chapter that will reshape the future of kids’ personal care in India.”
