Created by Wella Ambassadors Placid Braganza, Elton Steve Vessoaker and Nandini D’Rozario, the City Collection: Mumbai Edition presents three radiant looks
Inspired by Mumbai, a city defined by contrasts, ambition, creativity and quiet strength, the ‘Glow from Within’ campaign captures the many moods of the modern woman. Mumbai mirrors the spirit of women who move through life with confidence and individuality. This campaign celebrates that spirit through luminous, natural-looking hair colour that reflects personality and presence.
Illumina Color by Wella Professionals: Concept & Narrative
The campaign film, the brand’s in-house concept, showcases three signature looks created by the Wella India Ambassadors, each representing a distinct mood inspired by the city. Together, the looks bring to life a glow-led colour narrative where hair colour becomes an extension of identity rather than just a beauty choice.
At the heart of the collection is Illumina Color, powered by its signature violet base, Microtones Technology and Microlight Technology. Designed specifically for Indian hair, the formula works to neutralise unwanted warmth, enhance colour clarity and createmulti-dimensional luminosity. The result is hair that reflects light beautifully while maintaining a natural, radiant finish.
Powered by advanced colour technology designed for Indian hair, the collection delivers radiant, multi-dimensional results while maintaining a natural finish. The Glow from Within campaign ultimately positions hair colour as more than a beauty choice—it becomes a confident expression of individuality and personal style.
City Collection: Mumbai Edition
GLAM GLOW- Placid Braganza
Inspiration
Inspired by the timeless glamour of Bollywood, Placid Braganza created Glam Glow for the woman who naturally commands attention. She is confident, charismatic and comfortable in the spotlight. Drawing from Mumbai’s cinematic legacy, this look celebrates polished glamour with a contemporary edge, creating hair colour that looks radiant both on and off camera.
Colour Palette
The look features a sophisticated fusion of neutral and cool-toned browns paired with soft blondes, designed to create a luminous, high-shine finish, perfect for women who appreciate classic glamour with a modern interpretation.
Illumina Shade Palette
7/89
8/93
10/38
DREAMER GLOW – Created by Elton Steve Vessoaker
Inspiration
Dreamer Glow reflects a softer, more introspective side of Mumbai. Inspired by the calm of coastal mornings, creative freedom and the city’s artistic energy, this look is designed for women who embrace individuality and self-expression. She follows her instincts, creates her own path and finds beauty in subtle moments.
Colour Palette
Elton crafts the look using delicate blends of cool blondes and natural browns to create an ethereal, light-reflective finish that feels effortless and personal. The tones work together to deliver a soft glow that appears almost illuminated from within, making the colour feel fluid, natural and expressive.
Illumina Shade Palette
9/43
7/43
10/81
9/59
7/42
POWER GLOW – Created by Nandini D’Rozario
Inspiration
Power Glow by Nandini D’Rozario captures the confidence and momentum of the modern professional woman. Inspired by Mumbai’s fast-paced energy and cosmopolitan sophistication, the look reflects women who balance ambition with elegance. Polished yet effortless, it represents strength, refinement and quiet authority.
Colour Palette
The colour story features a refined blend of cool browns and soft blondes, carefully layered to create depth, shine and dimension. The tones deliver a sophisticated finish that feels luxurious yet understated, making it versatile enough to transition seamlessly from the boardroom to evening occasions.
Illumina Shade Palette
6/19
9/59
