Godrej Professional, the professional hair care brand from Godrej Consumer Products Limited (GCPL), has launched the Aurum Browns Collection as part of its Colour Play Hair Colour Range. Blending glamour with care, the collection is designed to meet the rising festive demand for salon hair colour while reflecting the richness of nature.
The festive period continues to be a peak time for beauty and personal care consumption, with hair colour becoming an essential form of self-expression. The Aurum Browns Collection offers three indulgent shades — Roasted Almond, Butterscotch Blonde, and Hot Chocolate Brown. Each shade reinvents classic browns with nutty, golden, and decadent undertones tailored to complement Indian skin tones, making them perfect for festive occasions. Enriched with hyaluronic acid and hydrolysed keratin from the Colour Play Range, the Aurum Browns Collection promises vibrant colour, deep nourishment, and festive-ready shine without damaging the tresses.
This launch reinforces Godrej Professional’s salon-first approach and expands its presence across metros and tier-2 cities, offering consumers professional-grade colour experiences that match evolving style aspirations. Bhoomika Goyal, AVP – Marketing for Hair Category at GCPL, noted that browns continue to be one of the most popular salon colour choices, contributing to around 20% of consumption. She added that the Aurum Browns Collection exemplifies the innovation-led culture at Godrej Professional, combining trend-focused looks with salon-grade performance.
Shailesh Moolya, National Technical Head at Godrej Professional, explained that the aim was to elevate traditional browns by infusing them with rich undertones that capture the celebratory mood of the season. He highlighted that the Collection was not only versatile but also nourishing, ensuring glossy, healthy hair.
