The new Deluxe range pairs toile de jouy-inspired prints with styling tools designed for different hair types, textures and grooming needs.
Denman Professional has added a new design-led collection to its Deluxe range, bringing the Blue Belle Collection to salons with a series of styling tools created for different hair types and routines. Drawing from French toile de jouy textiles, Cotswold charm and traditional porcelain patterns, the collection gives the brand’s familiar brushes a distinctly heritage-inspired look while retaining their focus on everyday styling and professional use.
Priced from Rs 1,775 onwards, the collection is available through select salons.
The range covers several styling requirements, from detangling and smoothing to curl definition. The D38 The Deluxe Detangling & Styling Paddle is designed for everyday detangling and styling, while the D3 The Deluxe Original Curl Definer & Styler and D4 Deluxe Original Curl Definer & Styler 9 Row are aimed at defining curls. For those looking for a smaller styling tool, the D14 The Deluxe Mini Curl Definer & Styler offers a more compact option.
The collection also includes the D81M The Deluxe Style & Shine Smoother for finishing and smoothing, along with the D28 Deluxe Wide Tooth Detangler Comb, designed for thicker and naturally curly hair. The D4 Retail Packs feature Denman’s signature nine-row styling brush.
According to Rayed Merchant, Director, SSIZ International, the Blue Belle Collection was conceived to give the Deluxe range a more distinctive visual identity without compromising the versatility and functionality associated with the brand. He said the toile de jouy-inspired detailing brings a timeless decorative quality to everyday grooming, while the individual tools continue to address different hair types, textures and styling requirements.
The collection is intended to work across professional and at-home styling routines, with each tool serving a specific purpose. For Denman Professional, Blue Belle also marks a move towards making its functional hair tools more visually distinctive, without losing their focus on different hair types and styling requirements.
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