• Ikonic expands its physical retail presence to Hyderabad with its first Shoppers Stop outlet at Inorbit Mall, Madhapur, bringing its full range of styling and grooming tools to city consumers.
  • The launch marks a key milestone in SSIZ International’s strategy to make Ikonic accessible beyond digital platforms, allowing consumers to discover and experience the brand in person.

Ikonic, one of India’s most recognised names in hairstyling and grooming tools, has made its Hyderabad retail debut with a new presence at Shoppers Stop, Inorbit Mall, K. Raheja IT Park, Madhapur. The launch marks a significant step in the brand’s physical retail expansion strategy, bringing its portfolio of professionally inspired styling and grooming solutions directly to consumers in one of South India’s most commercially active and beauty-conscious markets.

The Hyderabad opening is part of a deliberate and considered approach to retail growth. While Ikonic has built strong visibility and consumer trust through digital platforms and its professional salon network, the expansion into organised retail at a destination like Shoppers Stop reflects the brand’s recognition that many consumers want to see, hold, and experience a styling tool before they commit to purchasing it. That in-person discovery moment, particularly for products like hair dryers, straighteners, curlers, and personal grooming essentials, carries a quality of engagement that digital browsing alone cannot replicate.

The Inorbit Mall location is a considered choice. The mall is one of Hyderabad’s most prominent retail destinations, drawing a diverse and aspirational consumer base across age groups and lifestyle segments. For Ikonic, visibility within that environment creates an opportunity to connect with consumers who may be discovering the brand for the first time, as well as those already familiar with its product range through online channels or salon recommendations.

Rayed Merchant, Director of SSIZ International Pvt. Ltd, described the Hyderabad launch as an exciting step in Ikonic’s broader mission to bring the brand closer to consumers. He noted that physical retail allows people to explore the range in person, understand how different products fit their individual styling and grooming routines, and make more confident purchase decisions. Hyderabad, he said, is a market the team is genuinely excited about.

Ikonic’s product portfolio has been built around the principle that salon-quality results should be achievable at home. Its range spans hair dryers engineered for efficient drying and minimal heat damage, straighteners and curlers designed for precision styling across different hair types and textures, crimpers for more creative looks, and a growing suite of personal grooming essentials for men and women. Each product in the range reflects an understanding of what both salon professionals and everyday consumers need from their styling tools: reliability, performance, and ease of use.

Distributed by SSIZ International, Ikonic has steadily built its reputation through a combination of professional channel credibility and consumer market accessibility. The brand’s presence at the Femina Beauty Awards 2026, where it won honours across three categories including Straightening Iron, Hair Dryer, and Electric Shaver, reinforced its standing as a brand that performs at the level that both industry recognition and everyday consumers demand.

The Hyderabad Shoppers Stop launch is one step in what is clearly a broader retail expansion journey for Ikonic. As the brand continues to strengthen its physical presence across India’s key urban markets, each new location extends its reach and deepens its connection with the consumers who are at the heart of everything it builds.

Ikonic is now available at Shoppers Stop, Inorbit Mall, K. Raheja IT Park, Survey No. 64, Madhapur, Hyderabad.