Henkel has completed the acquisition of premium hair care brand OLAPLEX, marking one of the most significant transactions in the professional hair care industry in recent years. With all regulatory approvals fulfilled and closing conditions met, OLAPLEX is now fully part of Henkel’s Consumer Brands portfolio, a move that positions the German company as the global number two in professional hair care.
OLAPLEX brings considerable weight to the deal. The brand generated approximately 370 million euros in sales in fiscal year 2025, backed by a strong gross margin and a balanced global footprint spanning the United States and key international markets. Built on a foundation of science-led, bond-building technology, OLAPLEX has established itself as one of the most trusted and widely used brands within the professional salon community, while also maintaining strong traction across specialty retail and ecommerce channels.
Henkel CEO Carsten Knobel said that the acquisition represents a strategic leap in its premium hair care ambitions. The company has spent recent years streamlining its portfolio, and the OLAPLEX deal signals a deliberate shift towards adding scale in categories where premium positioning and professional credibility drive long-term growth. North America, where OLAPLEX has a particularly strong presence, becomes a significantly more important market for Henkel’s Consumer Brands business as a result.
The professional hair care community will be watching the integration closely. OLAPLEX has built its reputation on innovation, authenticity, and a deep connection with stylists and salon professionals worldwide. Maintaining that identity within a large corporate structure will be a key test of the partnership.
Amanda Baldwin, CEO of OLAPLEX, expressed confidence in the direction, describing the Henkel partnership as an opportunity to accelerate innovation and expand global reach while staying true to the high-performance science that has defined the brand since its earliest days.
With OLAPLEX shares ceasing trading on NASDAQ following the close, a new chapter begins for one of professional hair care’s most recognised names.
