Lancôme Appoints Zoe Saldaña as Global Ambassador
Zoe Saldaña, the highest-grossing actor of all time, is Lancôme’s newest Global Ambassador. She fronts the Absolue Longevity MD skincare line, specifically the Intercept range, which focuses on longevity science and anti-ageing innovation, joining a collective that includes Julia Roberts and Olivia Rodrigo. Saldaña says beauty is about conviction–”the courage to set your own terms and the confidence to uphold them.”
Revlon Names Teyana Taylor Face of Super Lustrous Line
Revlon has appointed multihyphenate star Teyana Taylor as the face of its Super Lustrous lipstick franchise for the “Be Unforgettable” campaign. She will front the classic range alongside the new Super Lustrous Ultra, which emphasizes a fusion of vibrant pigment and skincare benefits. Taylor describes the partnership as an honor, noting that the line is about the “finishing touch” that “elevates your whole vibe.
Fenty Beauty Enters India via Reliance Retail
Fenty Beauty has officially debuted in the Indian market through a strategic partnership with Reliance Retail, launching across Tira and Sephora. The brand celebrated its arrival with a private gathering in Mumbai hosted by the Ambani family. Since its 2017 inception with LVMH, Fenty has been a pioneer in inclusivity; its entry into India underscores the burgeoning local demand for premier global beauty labels.
TRESemmé Partners with The Devil Wears Prada 2
TRESemmé has launched a campaign featuring Zeenat Aman and Apoorva Mukhija, timed to its association with The Devil Wears Prada 2. Aman portrays a formidable editor channeling Miranda Priestly, while Mukhija plays her assistant whose hair falls short of the mark. The campaign positions hairstyling as an expression of confidence and individuality, anchored by the iconic intergenerational pairing of its leads.
Reliance Retail Acquires Priyanka Chopra’s Anomaly
Reliance Retail has bolstered its beauty portfolio through the acquisition of haircare label Anomaly from Maesa. Priyanka Chopra Jonas, the brand’s founder and face, will remain as Creative Director. Celebrated for its clean, vegan ethos, Anomaly is set to scale via Reliance’s expansive omnichannel network, specifically through Tira. This strategic move further solidifies the company’s commitment to high-potential brands that cater to the evolving demands of the Indian haircare market.
LOVETC Appoints Tamannaah Bhatia as Brand Ambassador
Marking its second anniversary, LOVETC has appointed actor Tamannaah Bhatia as its new Brand Ambassador. The Birla Cosmetics-backed label has reported robust initial growth, expanding its footprint to 90 offline locations with a strategic roadmap to exceed 150 outlets by Q2 2026. Primarily focused on the lip and eye categories, LOVETC’s latest partnership underscores its commitment to solidifying its presence within India’s burgeoning premium beauty landscape.
