Reliance Retail Limited has acquired global haircare brand Anomaly, founded by actor and entrepreneur Priyanka Chopra Jonas, marking a significant expansion of its beauty and personal care portfolio. The acquisition includes the brand’s trademarks, intellectual property, and digital assets, giving Reliance full ownership of its global operations.
Launched in 2021, Anomaly is positioned as a clean, vegan, and performance-driven haircare brand offered at accessible price points. The brand has established an international presence across key markets, including North America and the United Kingdom, prior to its acquisition.
The move aligns with Reliance Retail’s broader strategy to scale high-growth, new-age brands through its omnichannel ecosystem. The company plans to expand Anomaly’s presence across its retail network and digital platforms, including Tira, while strengthening accessibility in the Indian market.
Isha Ambani, Executive Director, Reliance Retail Ventures Limited, noted that Anomaly’s global positioning and clean formulation approach make it a strong addition to the company’s evolving beauty portfolio. She emphasised the potential to scale the brand in India through consumer insights, retail infrastructure, and digital reach.
As part of the transition, Priyanka Chopra Jonas will continue to be associated with the brand as Creative Director, contributing to its product development and overall brand vision. The company also indicated plans to tailor innovation for Indian hair and scalp needs, while continuing to build Anomaly’s international footprint.
The acquisition reflects a growing focus within India’s beauty market on scalable, globally positioned brands that combine performance with accessibility. It also highlights Reliance Retail’s continued investment in strengthening its presence across the rapidly expanding beauty and personal care segment.
