Maybelline New York, a popular makeup brand, introduced popular Bollywood actress Kiara Advani as its brand ambassador for India. Speaking about the collaboration, the brand said they chose her for her effortless, modern, and confident self that reflects the brand’s beauty products emphasis on self-expression, where makeup enhances an identity.
Echoing these sentiments, Kiara said that becoming the face of Maybelline New York feels especially meaningful, as the brand stands to support people all over the world in their quest for self-exploration through the power of makeup. She added this partnership feels instinctive, and I’m excited to be part of a brand that encourages everyone to express themselves authentically and on their own terms.
In her comments, Maya El Aramouni, General Manager, Maybelline New York India, welcomed Kiara to the Maybelline New York family. She said, “We look forward to working together to create beauty that feels intuitive, inclusive, and aligned with the way our consumers see themselves today. This is an important moment for the brand in India, where Kiara represents the confident, expressive, and ever-curious Maybelline consumer.” As part of the collaboration, Maybelline New York revealed its Maybelline Serum Lipstick, presented by Kiara Advani, who brandished the bold matte shade ‘Wildcard’ with aplomb.
The new product highlights beauty centred on creativity expressed with a personalized touch, and designed for both high-performance color and deep care for the skin with serum-level hydration. A blend of Hyaluronic Acid and nourishing oil produces a formula that delivers 8-hour plumping moisture for visibly smoother, more refined lips. Available in thirteen shades across satin and matte finishes in shades for a dash of vibrant color to complement all Indian skin tones.
