Lakmē has introduced actor Aneet Padda as the brand’s new face, setting the tone for a fresh era in its beauty journey. Known for her lively presence and natural appeal, Aneet represents the outlook of today’s youth, who prefer individuality, creativity, and beauty that feels easy while still leaving an impression.
The collaboration points to a major change in how the brand positions itself. Instead of focusing on heavily stylised looks, Lakmē is celebrating glowing skin and individual expression. By bringing Aneet on board, it reasserts its place as a leader in beauty trends and as a cultural voice that influences how Indians think about personal style.
Speaking about her own perspective on makeup, Aneet said that it is less about masking imperfections and more about highlighting who a person truly is. She prefers uncomplicated products that have the power to elevate a look. Aneet is excited about this partnership as Lakmē stands for creativity, experimentation, and the confidence to carry oneself without hesitation.
Lakmē’s Vice President, Sunanda Khaitan, explained that the brand has consistently been quick to identify fresh talent and guide the larger conversation around beauty in India. She noted that Aneet’s association represents the changing face of makeup that is shifting from layered, polished looks to a more effortless and modern style that resonates with younger consumers.
With this association, Lakmē continues to endorse a broader, more inclusive idea of beauty. Its attention to skin-focused products, subtle glamour, and a sense of play aligns with a generation that does not fit into narrow categories but invents its own. By welcoming Aneet Padda as its new face, the brand hopes to inspire people everywhere to embrace their own identity and see beauty as a powerful way of telling their personal story.
