L’Oréal Paris has unveiled its latest innovation in India with the launch of the Glycolic Gloss Haircare Range. The campaign features brand ambassador Alia Bhatt as the face of the campaign. This marks her first association with the brand’s haircare portfolio in the country, extending her existing global partnership with the beauty giant.
The new collection introduces a four-step routine—shampoo, Conditioner, Rinse-Off Acidifier, and Leave-in Serum—powered by glycolic acid, a skincare ingredient now adapted for hair. The range is designed to transform dull strands by repairing quality, restoring smoothness, and delivering up to three times more shine.
The campaign positions glossy hair as more than just a beauty goal, framing it as an expression of self-assurance, individuality, and ambition. To amplify its reach, the tagline “Shine Aisa, Sapne Jaisa” has been released in eight regional languages alongside English, ensuring cultural relevance and inclusivity across India’s diverse audience.
Speaking on the launch, Dario Zizzi, General Manager, L’Oréal Paris India, said: “Shiny, glossy hair is a powerful symbol of confidence. With Glycolic Gloss, we want every woman to embrace her journey to self-belief. Alia embodies this vision effortlessly – radiant, dynamic, and unapologetically confident.”
