Yes Madam has unveiled a new promotional film featuring Rajpal Yadav and Tanya Mittal, drawing on a familiar cinematic character to market its home beauty and wellness services. The campaign brings back Yadav’s comic Chota Don avatar from the 2007 comedy Partner and uses exaggerated humour to reinforce the brand’s messaging around trust and convenience.
Created in collaboration with Footloose Films, the ad opens with Tanya Mittal caught in a chaotic confrontation before Yadav appears in character, turning the sequence into an over-the-top rescue scene packed with comic action. The narrative then cuts sharply to a domestic setting where Mittal, now relaxed at home during a beauty session, insists the bizarre incident genuinely took place. Posters of Chota Don scattered around the house add to the absurdity, while the closing voiceover suggests that although the dramatic episode may be questionable, the platform’s service standards are not.
The campaign arrives at a time when Rajpal Yadav has received visible support from members of the entertainment industry following his recent legal troubles. Mayank Arya, co-founder and chief executive officer of Yes Madam, had earlier endorsed Sonu Sood’s appeal urging brands and film personalities to create genuine work opportunities for the actor instead of limiting support to public statements.
Yadav recently surrendered at Tihar Jail after the Delhi High Court declined his request for additional time to settle dues linked to a cheque-bounce matter dating back several years. The dispute reportedly stemmed from unpaid borrowings associated with a film venture that did not perform commercially. Following the development, personalities including Salman Khan, Ajay Devgn, Gurmeet Choudhary and Guru Randhawa publicly expressed solidarity with the actor.
Speaking about the initiative, Arya indicated that the campaign was intended to combine entertainment-driven storytelling with the company’s core service proposition, while also extending a meaningful professional collaboration to Yadav. Akanksha Vishnoi added that the creative direction relied heavily on cultural recall and humour to connect with younger digital audiences, making the Chota Don character a natural fit for the concept.
Launched in 2016, the platform operates across more than 55 cities in India and focuses on delivering salon and spa treatments directly to consumers through appointment-based doorstep services. The company positions itself around ease of access, hygiene-focused operations and standardised customer experience.
