StyleSpeak discuss the latest hair care innovations and developments

Hair care is an ever evolving billion dollar Industry that constantly is evolving with new innovations, products, technology and trends being introduced constantly to cater to the changing needs of consumers. As we enter 2023, there are several exciting new developments from shampoos and conditioners to styling products and treatments. In this article, StyleSpeak discusses the latest hair care developments that are recently taking the industry by storm.

Below are some of the recent developments we came across:
CBD-Infused Hair Care

CBD has become a popular ingredient in the beauty industry due to its potential benefits. CBD has made its way into the products for both hair and scalp. CBD-infused hair care products are said to promote hair growth, reduce inflammation, and soothe the scalp. These products have recently gained popularity and are part of the growing trend towards using natural and plant-based ingredients. With this, we can expect to see more CBD-infused hair care products in the future. Hampa, an Indian wellness brand, has introduced a hemp-based hair care range.

Growing importance of Scalp Care

Scalp care has emerged as an important category in the world of hair care. Because it’s an extension of your skin with more hair follicles, the hair care industry is currently experiencing a “skinification” trend. This is defined by a shift towards evidence-based claims and ingredients related to skincare. The brands sell products that treat scalp problems like dandruff, dryness, and oiliness. Ingredients in these products help to balance the pH levels of the scalp and promote healthy hair growth. As a result of this trend, brands have created scalp-nourishing and exfoliating products such as scalp scrubs, nourishing masks, clarifying oils, and scalp treatments. Kevin.Murphy’s range is the best example.

New Formulation Innovations

Hair care products have come a long way since the harsh chemicals of bygone eras. Today, innovations like Solvay’s Polycare Heat Therapy fall under the global trend of bio-based and silicone-free hair care solutions. This heat therapy is a new functional active ingredient that protects hair from thermal damage caused by repeated use of high-temperature hair styling appliances. Similar to this, Aja Labs is working on a biodegradable plant-derived polymer to replace hair extensions.

We are also seeing an increase in the number of brands producing waterless and water soluble hair care products. P&G even filed a patent for water soluble fibrous pouches with dissolvable

hair care pellets as a more sustainable alternative to existing bottles and solid formats. Furthermore, the waterless formulation in the products assists brands in reducing water usage.

Since scalp care in trend, Unilever has filed a patent for a prebiotic scalp care formulation called Disaccharide Trehalose to reduce the level of fungi associated with dandruff. L’Oreal too has filed a patent on a method it developed for predicting hair loss and identifying the molecular signature of a person’s scalp in alopecia.

Smart Hair Care

Smart technology has transformed every aspect of our lives, including hair care. Smart hair care products analyze your hair and provide personalized recommendations using artificial intelligence and machine learning.

Coloright and Colorsonic, two new beauty tech innovations from L’Oreal, aim to modernize and reinvent the at-home and salon hair colouring experience. Colorsonic is a hand-held device that gives consumers consistent results at home, whereas Coloright is an AI-connected hair colouring system for salon stylists that can create over 1,500 custom shade possibilities for customers.

We are also witnessing innovations in smart devices, such as the brand Laifen Tech, which designed a hair dryer that dries any type of hair in half the time of regular hair dryers while producing half the noise. Even, Dyson recently announced a $500 million investment in the development of 20 new hair care products over the next four years. Individuals’ hair care needs will be met by these products.

L’Oreal introduced the Hair Reader, a hair colour evaluator that analyses the client’s hair, measuring factors that influence the effectiveness of hair dyes such as hair colour, grey percentage, length, and density. The brand’s smart Water Saver showerhead that analyses water usage and makes hair care product recommendations based on your hair type. This also saves water.

Another example is Schwarzkopf Professional introduced SalonLab, a connected device that analyses hair in real-time and provides insights into hair quality, moisture level, and colour intensity.

With this we can say that today’s hair industry is filled with exciting new developments with a focus on sustainability, technology, and addressing the diverse needs of consumers.