Summer 2025 is poised to be a vibrant explosion of fresh, effortless beauty. As salon professionals, you’re the trend whisperers, the magic makers turning those catwalk cravings into your clients’ everyday slay. So crank up your internal “glam-o-meter,” because these trends are pure fire!
Makeup: Effortless Radiance with a Pop
This summer’s makeup mantra is “less is more,” but with a strategic splash of personality. Think of dewy, luminous skin that is healthy inside-out as the foundation. Lightweight, breathable formulas like tinted moisturizers and serum foundations will be in high demand. Cream blushes in peach, coral, and rosy pink tones will be essential for that sun-kissed flush.
Eyes will see a shift towards subtle definition – think soft warm-toned eyeshadows in shades of bronze, terracotta, and champagne. Instead of heavy eyeliner, consider smudged brown liner, winged eyeliners, or a focus on beautifully groomed brows. Now, the matte craze is dying out, and it is time for shimmers, transforming the eyes with shimmering eyeshadows and glitter liners.
The real fun comes with pops of colour for vibrant lips. Think juicy watermelon reds, ox blood, cherry red, electric corals, and playful fuchsias in hydrating, glossy finishes. Another emerging trend is blurred lips. These undefined lips with a wash of colour are raging on the runways, much different from the opaque, bold looks that have trended so far.
Hair: Textured Freedom and Sun-Kissed Hues
Summer 2025 hair is all about embracing natural texture and effortless styles that can withstand the heat.
Think of less structured, more lived-in looks. For those with natural waves or curls, encourage embracing their texture with lightweight styling creams and sea salt sprays for enhanced definition and frizz control. Loose waves and undone textures will be popular for straighter hair, achieved with wide-barrel curling irons or heatless styling techniques like braiding overnight.
Colour-wise, expect a demand for sun-kissed, natural-looking highlights and lowlights that mimic the effects of a summer spent outdoors. Think warm blondes, espresso brown, and mocha hues for an understated look.
For the more adventurous, cinnamon-spiced reds and apricot copper can add a playful touch. For boho styles, accent braids, braided partings, and micro braids will add effortless style to longer manes.
For those who want a complete hair makeover, the French Girl bob with its chin-grazing length will be huge. The Butterfly cut will also do the rounds this summer. This sassy hairstyle sports shorter and longer layers to add dimension and movement to the hair. The overarching theme is embracing natural movement and enhancing.
Nails: Bold Colours and Playful Textures
Nail trends for summer 2025 are all about expressing personality and embracing fun. Bold, vibrant colours will be front and center, with shades like electric blue, sunny yellow, lime green, and fiery orange taking the lead. For those who prefer a subtle approach, mute pink, light mocha, and creamy pastels in lavender, mint, and baby blue will also be popular.
Velvet nails with a gel touch will see a massive rise. Texture will add another dimension to nail looks. Think glitter accents, chrome finishes, and even subtle 3D embellishments for a touch of glamour like seashells and fruit designs. Natural-looking, short to medium-length nails will be favoured for practicality and a chic aesthetic. Almond nails will trend, too.
Focus on healthy nail care, emphasizing cuticle oil and regular moisturizing to maintain strong and beautiful nails. Offer various manicure and pedicure services, including gel polish for its durability and long-lasting shine, perfect for summer vacations and activities.
Hair Removal: Smooth Skin for Sunny Days
As hemlines rise and swimwears debut, effective and long-lasting hair removal solutions will be a top priority for clients.
Waxing remains a popular choice for its relatively long-lasting results and affordability. We will see a variety of waxes to cater to different skin types and sensitivities. Vegan and eco-friendly options will also grow in demand owing to sustainable beauty practices. Sugaring is also gaining traction as a gentler, more natural alternative. For clients seeking more permanent solutions, laser hair removal will continue to reign, with advanced technologies to cater to different skin types and tones.
Summer ’25 isn’t just coming; it’s arriving with a bang. Get ready to unleash your artistry, ignite your client’s confidence, and watch them sashay into the sunshine.
