As the Fall/Winter 2024 draws closer, the hair industry is gearing up for striking colour trends, designed to complement the cooler months with moody, bold, and crisp tones. Top brands like Moroccan Oil, WELLA, L’Oréal, and Schwarzkopf have announced a variety of new shades destined to be the season’s definitive looks. From jewel-like deep tones to earthy, subtle shades, these trends are making their way forward to the international ramps of fashion to fill the gap between haute couture and cutting-edge hair artistry.
Here’s a look at the key hair colour trends to expect for Fall/Winter 2024:
1.Auburn Reds: Fire with Elegance
The colour of this season is a rich, deep auburn red: fiery vibrancy combined with elegant sophistication and made just for the colder months. These rich colours have been gracing the palette of leading brands like WELLA and Schwarzkopf from soft copper to deep burgundy. These colours have already made waves on international runways, with models showing off flowing auburn locks to match high-fashion collections.
Schwarzkopf’s Igora Royal series, celebrated for its deep and long-lasting hues, now includes warm auburn tones with a multi-dimensional sheen. WELLA’s Koleston Perfect collection also delivers rich auburn, adaptable to all skin tones, making it perfect for subtle balayage or full head colour transformations.
2.Chestnut Browns: Natural Earthy Revival
For those seeking a more natural, grounded look, chestnut brown hues are making a strong return this season. International brands at the forefront are introducing deep chestnut shades that offer understated elegance and high shine. L’Oréal’s Majirel Glow collection brings a selection of earthy tones designed to blend seamlessly with natural hair, while Moroccan Oil’s Colour Depositing Mask in chestnut provides a temporary yet moisturizing colour boost.
Chestnut brown hair has been spotted on international fashion weeks, including in Milan, where it offered a soft contrast to structured, high-fashion garments. The trend is ideal for those seeking a low-maintenance yet stylish update.
3.Midnight Black with Highlights: Dynamic Depth
Midnight black with contrasting highlights is a key trend for those who prefer dark shades. WELLA’s Koleston line has introduced intense black tones, perfect for adding a mysterious allure. To keep the look fresh, stylists are adding subtle highlights in shades like blue, violet, or ash, creating a dynamic, multidimensional effect that shines under the light.
4.Copper Gold: A Playful Radiance
Copper remains a favourite this season but with a golden twist. WELLA’s Illumina Colour collection presents a range of warm copper-gold hues that offer a soft, reflective glow. This colour has a sporty adventurous feeling yet keeps a warmth close to nature and is suitable for casual daytime styles to more glamorous evening styles.
This bold colour trend was reflected in the runways of top fashion designers, such as Marc Jacobs, to create bright, sun-kissed outfits made lively for autumn.
5.Bronzed Beige: Sun-Kissed Warmth
Bronzed beige is a stunning blend of warm and cool tones, offering a sun-kissed look even in the colder months. L’Oréal’s Inoa collection champions this trend, blending bronzed warmth with beige undertones for a polished, natural look. This trend was particularly popular at the New York Fashion Week 2024, where it added a radiant glow to neutral-toned collections.
6.Muted Pastels: Icy Blues and Lavenders
Pastels aren’t just for spring anymore—Fall/Winter 2024 is seeing muted versions of lavender and icy blue hues. Moroccan Oil has been the innovator in this regard through their Colour Depositing Masks, which cater to the need to come out in a subtle yet bold manner with cooler pastel tones. In London Fashion Week, the designers paired avant-garde outfits with muted pastel hair to add to a chic, futuristic vibe.
7.Smoky Platinum: The Cool Blonde
Platinum blonde remains a key trend for Fall/Winter 2024, with a frosty twist. Schwarzkopf’s BlondMe series has introduced cooler, ashy tones to create a smoky platinum effect that is both edgy and elegant. This silvery hue was a hit at Paris Fashion Week 2024, where it provided an eye-catching contrast when paired with darker outfits, making it the perfect way to add brightness to the cooler months’ colour palette.
Whether you’re drawn to the fiery allure of auburn reds, the earthy revival of chestnut browns, or the icy sophistication of smoky platinum and muted pastels, there’s a shade to suit every style. These vibrant yet wearable colours, championed by top brands like Moroccan Oil, WELLA, L’Oréal, and Schwarzkopf, will be the defining hues of the season—elevating hair artistry from salon floors to global fashion runways.
