Brillare has signed Vaani Kapoor as the brand ambassador for their all-natural hair oil range. The brand’s focus is to make consumers realize the importance of the age-old yet effective concept of hair oiling. Their campaign #HairOnHigh features Vaani using Brillare’s Oil Shots which are packed with a powerful blend of rich active oils. Brillare also offers Real Mahabhringraj Oil that targets hair fall, dandruff and dry hair.
The USP of Brillare is that all the products are 100% vegan, natural, safe and it doesn’t use any chemicals or preservatives. Talking about the association, Brillare CEO Jigar Patel stated that with the #HairOnHigh campaign, they would like to create a strong connection with the millennial audience in the language that they would strongly resonate with. He further highlighted that Vaani Kapoor fits perfectly well with the brand’s ethos.